I te tau 2018, i tere te rongonui o te raupapa kete pod Relx i whakarewahia e Relxtech, ā, mai i taua wā kua whakauruhia he oranga mutunga kore ki roto i te umanga. Nō reira, i whakarewahia he hua i ahu mai i tēnei momo - arā, ngā kātere hikareti hiko whānui. He aha te pānga o ngā kātere hikareti whānui ki ngā kaipupuri waitohu me te umanga?
Ki ngā kaipupuri waitohu, ehara ngā kātene hikareti whānui i te mea pai rawa atu, ā, ka taea hoki te kī he tūmomo mōrearea ki te umanga. He hononga tata tēnei ki te mahi rūpahu, te kounga iti, te pōhēhē utu me te raruraru o te mākete. He maha ngā kamupene waitohu hikareti hiko kua whakarewa i ngā mahi ki ngā kātene hikareti whānui me te raruraru o ngā utu. Hei tauira, kua haria e Relxtech te take "kātene whānui" ki te kooti hei whawhai i te horapa o ngā hua whānui.
Heoi, he kino rawa te mākete kātene whānui? Ko te whakautu, kāore e tika ana. I roto i te ao o ngā hua hiko kaihoko, ko ngā hua whānui te mea noa, ā, he hua noa iho o te whakataetae mākete, pērā i ngā taura raraunga, ngā rihi, ngā pākahiko, ngā mata whakaatu me ētahi atu hua e hototahi ana ki ngā hua o ngā waitohu matua pērā i a Apple me Huawei. Mō ngā kaihoko, he maha atu ngā kōwhiringa a ngā kātene whānui. Ko te takenga mai o ngā kātene whānui ko te taea e aua kaihanga te whakarato i ngā hoahoa auaha me ngā tāruatanga reka i runga i te āhua me te rahi e ōrite ana, me te tiaki i ō rātou mana pupuri hinengaro. Mena he auaha ake te hua, ka pai ake ngā kaihoko ki a ia, ā, ka whanake te mākete ki tēnei huarahi. Ki tētahi taumata, ka akiakihia ngā kamupene e ngā kātene whānui ki te whai i te auahatanga me te whakatairanga i te whanaketanga o te umanga katoa.
Waihoki, ina kei te ara kotahi ngā kamupene katoa, ka māmā ake te whakatutuki i te whakataetae mō tētahi whāinga kotahi, ā, ka tere ake te whakapai ake i te kounga o ngā hua. Nō reira, i tēnei tikanga, ko ngā kātene whānui e tohu ana i te mōhiotanga mākete teitei ake, ā, he tautoko waitohu. Hei tāpiri, ka taea e ngā kātene whānui te whakaoho i te auahatanga i roto i te whanaketanga hua. Heoi, he mea nui kia mōhiotia kāore ngā kātene whānui e tika kia rite ki ngā hua tāruarua, rūpahu rānei; he ariā rerekē ēnei e rua. Ko ngā kātene whānui e pā ana ki ngā hua ka taea te whakamahi tauwhitiwhiti i roto i te tauira kotahi, e ārahi ana i ngā kaihoko ki te whiriwhiri i ngā hua hototahi.
Heoi, kaua ngā kātene whānui e tirohia hei huarahi tika mō te tahae i ngā hua o ētahi atu kamupene. Ki te kore rātou e whai wā ki te rangahau, ki te kore e whai i tētahi waitohu, ki te kore e whakawhirinaki ki ngā whakataetae iti te utu, ki te kore rānei e whakauru i ngā matū kino, kāore e taea te whakamanawanui i ēnei whanonga i raro i te ture ā-motu, ā, ka poto noa te oranga o ēnei kamupene. Ka whakatikatika te mākete i a ia anō, inā koa ka whakatūria ngā kaupapa here, ā, ka whakapakarihia te tirotiro. Ka memeha haere ngā mahi hē i roto i te umanga.
Ahakoa he rawaka pea ngā kaha hanga, kāore i te rawaka ngā kaha auaha. Kāore e hiahiatia ana e ngā kamupene iti te haumi moni nui ki te R&D; ka taea e ngā kamupene nui te whakahaere i a rātou hei wheketere tukatuka mā te whakamahi i ngā paerewa me ngā tikanga ōrite, te whakamahi katoa i ō rātou painga, te mahi tahi me te ngākau māhaki, me te whakamahi katoa i te kaha whakaputa kore mahi. He ara tēnei ki te mahi tahi whai hua.
Hei whakarāpopototanga, kāore ngā kātene ā-ao e tū hei tūmomo mōrearea ki te umanga; engari, kei a rātou te pūmanawa hei otinga mō te raruraru nui rawa o te kaha o nāianei. Me mahi tahi ngā kaipupuri waitohu me ngā kaihanga kātene ā-ao, me te arotahi ki te whāinga whānui o te whakawhanake i ngā mākete o te ao. Ko te whāinga matua ko te tuku i ngā kaihoko puta noa i te ao ki te pai ki ngā hikareti hiko i hangaia ki Haina.
Wā tuku: Whiringa-ā-rangi-02-2023
